Alt text commonly referred to as ‘alt tags’ and ‘alt attributes,’ is essential for the image SEO strategy. They help convey the ‘why’ of the visual and help crawlers identify your content. Although they are present in the HTML code or backend of the CMS (Content Management System), they are displayed when the pictures cannot…
Can you tell us a little about your company and your role? Local Leap is a marketing agency that caters to small businesses. We focus on three strategic services: website design, optimization and website management. We see ourselves as an extension of our customer’s team and we provide as much marketing help as they need….
Ryon, what do you attribute your success to? Who you surround yourself with plays a huge role in your success. We have built a team with diverse skillsets that understands the importance of the work they do each and every day. Everyone on our team shares a passion for helping people grow their business. This…
A website without images is a slog, while a website with unlicensed images is a fiasco. The only viable option for a business owner building out a blog or company website is to seek out visually arresting, royalty-free stock images from a provider like Adobe Stock. It’s easy to forget that the images found on…
In the digital marketplace, a professional email address carries significant value – a fact that shouldn’t be overlooked by those seeking a competitive edge. An email address is not simply the conduit to communicating with customers and clients. It is marketing, communications, consumer confidence and customer service all wrapped up in one. Surprised to hear…
If you’re selling online or blogging with the intent to connect with a broader audience, consider affiliate marketing as a primary solution. You may have a general knowledge of what affiliate marketing is and how it works, but today, we’ll highlight five key benefits of using it for your online efforts. Performance-Based & Incentivized One…
QuickBooks Online & QuickBooks Desktop are accounting software options from the company Intuit. Small business owners often wonder which version is most suitable for their business, or if there’s any difference between the two at all. The most significant difference is that QuickBooks online is cloud-based, while you have to install the desktop version on…
Why is website traffic important? Every website needs traffic. Whether you have it to represent your small business, to share knowledge through a blog, or to make sales with an eCommerce website. It’s harder to generate new leads and increase sales without customers visiting your website. But how do you get traffic to your website?…
How can you tell if Google Maps marketing is ideal for your business? If you’re serving local consumers in a specific area, then marketing on Google maps should be a priority. A significant number of people shop locally. Studies show that a vast majority of consumers who utilize their mobile devices to conduct local business…
Blogging is a powerful tool that a business can use to build a relationship with potential customers. Along with providing a platform to convey information about your business, a blog can be a game changer for your business on many levels. In this article, we discuss how blogging improves SEO. Search Engine Optimization (SEO) determines…
Blogging has revolutionized how content is being shared all over the world. Businesses that have implemented the use of blogs tend to capture more attention resulting in more clients. Even as many individuals and organizations start new blogs daily, not all end up becoming success stories. There are always some essential guidelines to follow and…
If you keep asking “How do I get my business ranked higher on Google?” then it’s definitely time for an SEO audit. The Value of SEO When your website is fully optimized for search engines and human readers, sites like Google and Bing will place your website closer to the top of the results. If…
Making use of modern technology to grow your business is guaranteed to help you succeed. Starting a blog is one way to leverage what you have in front of you. Blogging not only brings a potential lead your way, but it also showcases your expertise and encourages you as a business owner to learn more….
Whether you’re a blogger seeking to monetize your blog or someone who just created a website for earning money through affiliate marketing, there are things you need to keep in mind when getting started. Affiliate marketing is when you earn revenue by promoting other companies’ services and products. You start by signing up with an…
Getting more online traffic can be a challenge for small businesses, but optimizing shareable content extends your reach. Save time and money by encouraging your supporters to redistribute the content you already produce. Value of Shareable Content: When someone else shares your content your SEO improves, and you get more visitors and potential sales. Plus,…