Alt text commonly referred to as ‘alt tags’ and ‘alt attributes,’ is essential for the image SEO strategy. They help convey the ‘why’ of the visual and help crawlers identify your content. Although they are present in the HTML code or backend of the CMS (Content Management System), they are displayed when the pictures cannot … Read moreHow to Optimize Alt Text for Images
Can you tell us a little about your company and your role? Local Leap is a marketing agency that caters to small businesses. We focus on three strategic services: website design, optimization and website management. We see ourselves as an extension of our customer’s team and we provide as much marketing help as they need. … Read moreBisVue Interview with Ryon Gross
Ryon, what do you attribute your success to? Who you surround yourself with plays a huge role in your success. We have built a team with diverse skillsets that understands the importance of the work they do each and every day. Everyone on our team shares a passion for helping people grow their business. This … Read moreRyon Gross Featured on Shoutout DFW
A website without images is a slog, while a website with unlicensed images is a fiasco. The only viable option for a business owner building out a blog or company website is to seek out visually arresting, royalty-free stock images from a provider like Adobe Stock. It’s easy to forget that the images found on … Read moreThe Webmaster’s Guide to Adobe Stock Images
In the digital marketplace, a professional email address carries significant value – a fact that shouldn’t be overlooked by those seeking a competitive edge. An email address is not simply the conduit to communicating with customers and clients. It is marketing, communications, consumer confidence and customer service all wrapped up in one. Surprised to hear … Read moreThe Benefits of a Professional Email Address
If you’re selling online or blogging with the intent to connect with a broader audience, consider affiliate marketing as a primary solution. You may have a general knowledge of what affiliate marketing is and how it works, but today, we’ll highlight five key benefits of using it for your online efforts. Performance-Based & Incentivized One … Read more5 Benefits of Affiliate Marketing
QuickBooks Online & QuickBooks Desktop are accounting software options from the company Intuit. Small business owners often wonder which version is most suitable for their business, or if there’s any difference between the two at all. The most significant difference is that QuickBooks online is cloud-based, while you have to install the desktop version on … Read moreQuickBooks Online Vs QuickBooks Desktop: What You Need to Know
Why is website traffic important? Every website needs traffic. Whether you have it to represent your small business, to share knowledge through a blog, or to make sales with an eCommerce website. It’s harder to generate new leads and increase sales without customers visiting your website. But how do you get traffic to your website? … Read moreHow to Increase Website Traffic: DIY SEO
How can you tell if Google Maps marketing is ideal for your business? If you’re serving local consumers in a specific area, then marketing on Google maps should be a priority. A significant number of people shop locally. Studies show that a vast majority of consumers who utilize their mobile devices to conduct local business … Read moreGoogle Maps Marketing: Optimize Your SEO Strategy
Blogging is a powerful tool that a business can use to build a relationship with potential customers. Along with providing a platform to convey information about your business, a blog can be a game changer for your business on many levels. In this article, we discuss how blogging improves SEO. Search Engine Optimization (SEO) determines … Read moreHow Blogging Improves SEO and Increases Traffic to Your Website