Why Your Google Business Profile Matters In today’s digital age, having a strong online presence is crucial for businesses of all sizes. One of the most important aspects of your online presence is your Google Business Profile. An in-depth google business profile audit not only helps potential customers find your business, but it also plays…
Hello, local business owners! If you’re looking to elevate your brand and connect with your community, video marketing is your best friend. It’s not just about creating flashy videos; it’s about crafting visual stories that resonate with your audience. This guide I will walk you through seven straightforward marketing strategies to make your video marketing…
Are you passionate about web design and dreaming of launching a successful career in this thriving industry? Look no further! In this comprehensive guide, I will share invaluable tips and insights to help you kickstart your career in web design, ensuring a pathway to success. 1. Understanding the Basics To excel in web design, it…
Artificial intelligence (AI) is having a major impact on search engine optimization (SEO) and the wider search landscape. In this comprehensive guide, we’ll explore the key ways AI is transforming SEO along with expert insights on where this technology is heading next. AI for Enhanced Keyword Research: Robust keyword research is the foundation of any…
The Advancement of AI in Marketing Artificial Intelligence (AI) has been gradually changing the marketing world, making headway into processes that were exclusively human-operated before. From data analysis to campaign customization, AI tools have become an integral part of the modern marketer’s toolkit. The Indispensable Role of Human Marketers Even with the rapid technological advancements,…
Local citations are an important part of local search engine optimization (SEO). By listing your business in local directories and review sites, it helps Google and other search engines to verify your business’s location and contact information. This can lead to improved rankings in local search results, which can drive more traffic to your website….
Google Workspace is a powerful and flexible productivity suite that offers a range of tools to help teams communicate, collaborate, and get things done from anywhere and on any device. In this blog, we’ll explore the benefits of Google Workspace and why working with a consultant for the setup and management can help you get…
Alt text commonly referred to as ‘alt tags’ and ‘alt attributes,’ is essential for the image SEO strategy. They help convey the ‘why’ of the visual and help crawlers identify your content. Although they are present in the HTML code or backend of the CMS (Content Management System), they are displayed when the pictures cannot…
Can you tell us a little about your company and your role? Local Leap is a marketing agency that caters to small businesses. We focus on three strategic services: website design, optimization and website management. We see ourselves as an extension of our customer’s team and we provide as much marketing help as they need….
Ryon, what do you attribute your success to? Who you surround yourself with plays a huge role in your success. We have built a team with diverse skillsets that understands the importance of the work they do each and every day. Everyone on our team shares a passion for helping people grow their business. This…
A website without images is a slog, while a website with unlicensed images is a fiasco. The only viable option for a business owner building out a blog or company website is to seek out visually arresting, royalty-free stock images from a provider like Adobe Stock. It’s easy to forget that the images found on…
In the digital marketplace, a professional email address carries significant value – a fact that shouldn’t be overlooked by those seeking a competitive edge. An email address is not simply the conduit to communicating with customers and clients. It is marketing, communications, consumer confidence and customer service all wrapped up in one. Surprised to hear…
If you’re selling online or blogging with the intent to connect with a broader audience, consider affiliate marketing as a primary solution. You may have a general knowledge of what affiliate marketing is and how it works, but today, we’ll highlight five key benefits of using it for your online efforts. Performance-Based & Incentivized One…
QuickBooks Online & QuickBooks Desktop are accounting software options from the company Intuit. Small business owners often wonder which version is most suitable for their business, or if there’s any difference between the two at all. The most significant difference is that QuickBooks online is cloud-based, while you have to install the desktop version on…
Why is website traffic important? Every website needs traffic. Whether you have it to represent your small business, to share knowledge through a blog, or to make sales with an eCommerce website. It’s harder to generate new leads and increase sales without customers visiting your website. But how do you get traffic to your website?…