Video Marketing Strategies for 2023 Using AI


Hello, local business owners! If you’re looking to elevate your brand and connect with your community, video marketing is your best friend. It’s not just about creating flashy videos; it’s about crafting visual stories that resonate with your audience. This guide I will walk you through seven straightforward marketing strategies to make your video marketing more effective and how AI can simplify these tasks for you.

Repurpose Your Videos

Creating a video from scratch involves brainstorming, scripting, shooting, and editing—a lot of work! But what if you could get more mileage out of your existing videos? You can cut longer videos into shorter clips suitable for social media or even turn them into GIFs or images for blog posts. This way, you maximize your content without extra effort.

AI Tip:
There are AI tools like Lumen5 and Munch that can automatically convert your existing blog posts or articles into engaging video content. Just feed the text or URL, and the AI will handle the visuals and pacing, saving you both time and creative energy.

Leverage User-Generated Content (UGC)

Customers trust peer reviews more than polished advertisements. Encourage your satisfied customers to share their experiences in short videos. These can be used as testimonials on your website or as part of your social media campaigns.

AI Tip: AI algorithms can scan platforms like Instagram and Twitter to find user-generated content that mentions your brand. This saves you the hassle of manually searching for content and ensures you don’t miss out on any golden opportunities.

Go Vertical

With the rise of mobile usage, vertical videos have become increasingly popular. They occupy the full screen on mobile devices, providing an immersive experience. Consider creating vertical versions of your existing videos to better engage mobile users.

AI Tip: AI-based video editors can automatically crop and adjust your existing horizontal videos to fit the vertical format, ensuring that key elements are not lost in the transition.

Personalize Your Videos

People love to feel special. Adding personalized elements like the viewer’s name or location can make your videos more engaging. This could be as simple as a personalized greeting at the beginning of the video.

AI Tip: AI can automate this personalization process. By integrating your customer database with AI software, you can automatically insert custom text or images into your videos, making each viewer feel like the video was made just for them.

Collaborate with Influencers

Influencers have a ready-made audience that trusts their opinions. Partnering with local influencers who align with your brand can give you instant credibility and extend your reach.

AI Tip: AI tools can analyze vast amounts of data to identify influencers who are a good fit for your brand. These tools consider factors like engagement rates, audience demographics, and content style to make accurate recommendations.

Add Video Testimonials to Your Website

Nothing builds trust like hearing from satisfied customers. Video testimonials can be a powerful addition to your website, particularly on product pages or the homepage. They provide social proof that your product or service delivers as promised.

AI Tip: AI can sift through customer reviews and identify the most positive and impactful testimonials. It can then convert these written reviews into dynamic video testimonials, complete with text and background music.

Use Animated Videos

Animated videos offer a unique way to convey complex information in an easy-to-understand format. They’re also generally less expensive to produce than live-action videos and offer endless creative possibilities.

AI Tip: Platforms like Vyond use AI to simplify the animation process and sites like ElevenLabs can create voiceover content for animated videos from Canva. You can create professional-looking animated videos with drag-and-drop functionality, no design skills required.

Video marketing is an incredibly effective tool for local businesses, but it doesn’t have to be complicated or break the bank. By applying these simple strategies and leveraging the power of AI, you can create compelling, personalized video content that resonates with your audience. So why wait? Dive into the world of video marketing today!

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