FREE SEO Tools & Search Engine Optimization Software

Search engine optimization (SEO) is the cornerstone of a successful online presence. These handpicked tools will equip you with the knowledge and insights needed to climb the search rankings, increase your visibility, and attract qualified leads. Whether you’re an SEO novice or a seasoned pro, you’ll find valuable resources to enhance your strategy and achieve your goals.

Keyword Research

semrush — Semrush’s keyword research toolkit empowers you to discover, analyze, and strategize around the most effective keywords to boost your online visibility and drive organic traffic.

ahrefs — Ahrefs’ Keywords Explorer is a comprehensive keyword research tool that helps you uncover valuable keyword ideas, analyze their search volume and difficulty, and understand the competitive landscape to inform your SEO strategy.

AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.

Content Creation

Google Ai Gemini — Google Gemini, with its access to the vast search data of Google and YouTube, excels at content creation by quickly identifying trending topics and popular search queries.

claude — Claude is a versatile AI assistant that can be used for a variety of purposes, from drafting emails and summarizing meetings to translating languages and generating code.

SEO Reporting

google-analytics — Google Analytics is a free tool from Google that helps small businesses track their website traffic and understand how visitors interact with their site.

gsc — Google Search Console is a free tool from Google that provides valuable insights into how your website performs in Google search results.

agency-analytics — Agency Analytics is the no-code reporting software for marketing agencies. Their software offers insightful reports and live marketing dashboards.

SEO News & Updates

Search Engine Roundtable

Daily Search Forum Recap: June 19, 2025
June 19, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on […]
Google Rolls Out Talk & Listen Version Of Search Live In Labs
June 19, 2025
Google has begun rolling out the audio version, talk and listen version, of Search Live in the Google app to those who opt into the […]
Google Tests New Report Reviews Options For Local Listings
June 19, 2025
Google is testing new report reviews options in the Google Business Profiles reviews section. You can access it, if you are in the test, by […]

Search Engine Journal

TikTok Ban Delayed Again, Will Remain Active Until September via @sejournal, @MattGSouthern
June 19, 2025
TikTok gets third 90-day extension, staying active until Sept 17 as ownership talks continue. The post TikTok Ban Delayed Again, Will Remain Active Until September […]
Aligning The CIO, CFO & CMO For Search‑Driven ROI via @sejournal, @TaylorDanRW
June 19, 2025
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The post Aligning The CIO, CFO […]
How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM
June 19, 2025
Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars. The post How […]

Search Engine Land

Google Ads stops auto-opting search campaigns into Display Network
June 19, 2025
Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic.
Google expands Commerce Media suite for brands and retailers
June 19, 2025
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Marketing is broken. Privacy can fix it. by Usercentrics
June 19, 2025
Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.