Local SEO is hard. It, like SEO as a whole, is always changing. Client budgets tend to be smaller with local SEO. You, as an SEO or small business, need to master esoteric tools like Google My Business, citations, myriad review platforms, and more. And to do well, you need content. The same rules that…
Social media isn’t just part of your marketing strategy – it’s often the cornerstone. With platforms evolving daily and algorithms changing constantly, many business owners find themselves wondering if they need professional help to navigate this complex terrain. Let’s dive into when hiring a social media consultant makes sense, and how to know if you’re…
The article below is a from the Google My Business Spotlight. This week we meet Ryon Gross, owner of Local Leap Marketing in Dallas. We asked Ryon to share a few details about his challenges and hopes for the future, and of course, his top tips for others just starting out. How did you get started with your…
The main ingredient for a solid customer base boils down to one verb: google. Google searches are the beginning and the end of all roads that lead to the purchase of a new item or service. The creation of the powerful Google 360 Virtual Tours has changed the face of marketing when it comes to…
let’s start at the beginning and we can move on from there. In 2001, I was working for an engineering firm and I noticed the company website wasn’t being maintained. I had a little experience in Photoshop, but no real experience in HTML. After expressing some interest in updating the site, the owner of the…