“You don’t always have to have the right answers.”
Ryon Gross is the founder and CEO of Local Leap Marketing located in the Dallas / Fort Worth area. Local Leap offers website design and local SEO services for clients across the globe. Ryon brings over 20 years of marketing experience to every project. He knows a thing or two about obtaining longevity as a digital agency. During his career, Ryon has been able to stay on the cutting edge of web design technology and he has helped over 500 companies remain competitive.
What strategy according to you will prevail in 2019 for SEO?
Google is rewarding the companies that focus more on their branding and less on trying to cheat the system. Our strategy is made up of SEO fundamentals, consistent branding across the web and content that makes people want to engage with the company. Video marketing is becoming more prevalent as well. It’s something we are integrating more in our social media marketing and I think a lot of companies will have to react to the video trend as well.
What would your advice be to people who are looking to take up digital marketing as a career choice?
There is a lot of opportunity in this field, but you have to be prepared to learn and grow every day. Finding a knowledgeable mentor sounds great, but the majority of people learn through trial and error. Take the time to build your portfolio and customer base. You don’t always have to have the right answers. You just have to prove that you are willing to find the right answer and do whatever it takes to help your customer.