FREE SEO Tools & Search Engine Optimization Software

Search engine optimization (SEO) is the cornerstone of a successful online presence. These handpicked tools will equip you with the knowledge and insights needed to climb the search rankings, increase your visibility, and attract qualified leads. Whether you’re an SEO novice or a seasoned pro, you’ll find valuable resources to enhance your strategy and achieve your goals.

Keyword Research

semrush — Semrush’s keyword research toolkit empowers you to discover, analyze, and strategize around the most effective keywords to boost your online visibility and drive organic traffic.

ahrefs — Ahrefs’ Keywords Explorer is a comprehensive keyword research tool that helps you uncover valuable keyword ideas, analyze their search volume and difficulty, and understand the competitive landscape to inform your SEO strategy.

AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.

Content Creation

Google Ai Gemini — Google Gemini, with its access to the vast search data of Google and YouTube, excels at content creation by quickly identifying trending topics and popular search queries.

claude — Claude is a versatile AI assistant that can be used for a variety of purposes, from drafting emails and summarizing meetings to translating languages and generating code.

SEO Reporting

google-analytics — Google Analytics is a free tool from Google that helps small businesses track their website traffic and understand how visitors interact with their site.

gsc — Google Search Console is a free tool from Google that provides valuable insights into how your website performs in Google search results.

agency-analytics — Agency Analytics is the no-code reporting software for marketing agencies. Their software offers insightful reports and live marketing dashboards.

SEO News & Updates

Search Engine Roundtable

Daily Search Forum Recap: July 25, 2025
July 25, 2025
Here is a recap of what happened in the search forums today…
Google Post Core Update Volatility, AI Overviews Kills Clicks, Google Ad Revenue Climbs & More SEO and PPC
July 25, 2025
This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on […]
Google Search Ranking Volatility Remains Heated – Spiking Thursday
July 25, 2025
As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June 2025 core update completed than […]

Search Engine Journal

Google Confirms CSS Class Names Don’t Influence SEO via @sejournal, @MattGSouthern
July 25, 2025
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance. The post Google Confirms CSS Class […]
Stop Paying the Google Ads Tax Without Realizing It [Webinar] via @sejournal, @hethr_campbell
July 25, 2025
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend. The post Stop Paying the […]
5 Ways To Prove The Real Value Of SEO In The AI Era via @sejournal, @wburton27
July 25, 2025
Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove The Real Value […]

Search Engine Land

Amazon pulls out of Google Shopping ads
July 25, 2025
Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater visibility?
The Great Decoupling of search and the birth of the agentic web
July 25, 2025
What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.
How to boost local SEO: 4 AI-driven tactics that get results
July 25, 2025
Make your business easier to find with smarter local SEO. Explore AI-powered ways to improve search performance and customer engagement.